top of page
CC_Logo.png

Create Your First Project

Start adding your projects to your portfolio. Click on "Manage Projects" to get started

Devil May Cry

Project type

PRINT / PACKAGING

Client

Netflix

Role

Lead designer / Art Director

I was hired to take lead on the Devil May Cry print packaging influencer mailer, managing the project from concept to completion. My role included creating the dieline and print template, designing the packaging, and ensuring all files were feasible for production. The idea was a nostalgic play on Netflix’s original red DVD mailers, combined with the show’s early 2000s roots. Each kit included clever easter eggs tied to the show’s branding and mood, along with collectibles like vinyl stickers and a shirtless Dante body pillow. We produced 30 limited-edition influencer kits — a mix of custom packaging and devilish detail — designed to provoke content creation and amplify engagement around the show’s release.

© 2025 Cecilia Cheng

bottom of page